Why Mint Won

Interesting article on why Mint won out over Wesabe….who I, being a Mint user myself for 3+ years, have never heard of, but found the ‘digital’ rise and fall interesting nonetheless.

A few two things I took out of this:
• Leverage the stuff people are already doing, and don’t recreate the wheel
• Reduce the interaction the user has to take, instead of a bias toward teaching the user
• Accuracy only has to be ‘okay’ for the general public to like it
• User Experience matters


http://money.cnn.com/2010/10/04/technology/wesabe_vs_mint/index.htm